It is the only dating platform available in Arabic and provides a digital space for young Egyptians to meet potential partners
Western dating apps are often perceived as a space to meet new people in a casual setting with low commitment. That’s where Egyptian dating app Harmonica is different – it caters to the local market by providing a platform where singles can connect and chat in the hopes of finding their “life partner”.
“We’re overwhelmed with the interest and data we’ve received, because no one has tried to do anything like this ever before,” says Harmonica co-founder and chief executive Sameh Saleh, 31, who has received 50 confirmed accounts of matches that turned into marriage proposals since the app launched in . He predicts that the actual number is at least 10 times as high, since cultural factors may often cause users to shy away from publicly admitting that they met their fiancee on a dating app.
How it works
To help users find serious relationships in a conventional Muslim country, the app categorises users based on their preferences, personalities and interests as opposed to broader factors such as proximity within a particular radius.
